Apps and Tools That Make Startups Smarter

If you're too busy running your startup and spending too much time on every little detail, it means you're underutilizing technology. Many apps and tech platforms can help reduce your stress and make running your startup easier. Learn about them...

Things You Will Need

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Method

Notion App

You can use Notion to write down startup ideas, research, and business models. It offers a startup idea tracker. Save your startup's processes, policies, FAQs, and onboarding guides here. Keep track of meeting notes and data.

Zoom/Google Meet

Instead of team members communicating separately or through WhatsApp groups, it's better to connect everyone on Zoom or Google Meet. This ensures all members understand your message effectively. It also ensures everyone is aware of the instructions given. Importantly, employees working in a hybrid model can also participate. You can share complete information, from client presentations to funding meetings.

Figma

This is a tool, not an app, used to design the interface of websites and mobile apps. Everything from platform buttons and layouts to colors and fonts can be designed on this platform.

Google Analytics

Google Analytics tells you how popular your platform is, how many users are visiting your website or platform, which city or country they are from, whether they are using a desktop or mobile device, what is being viewed most on your platform, and how long they are staying on the platform. You can develop your strategy based on this data.

■ Use the data from here for your product. Try to understand which product needs improvement.

■ Identify which sections of the website or platform consumers leave from and where they stay longer. This way, you can understand where you need to put in more effort for your startup and where you don't.

■ You can also find out how consumers react to festive offers or other types of offers.

Razorpay/Stripe

Both Razorpay and Stripe are payment gateway platforms. They help startups manage online payments, subscriptions, and international transactions in an easy and secure way. They can be used for online payment collection. Importantly, they claim to keep customer data secure, protect against scams, and detect fraud. They also support subscription models where money is automatically debited from the customer's account. Platforms like Canva and Netflix use them.