Don't just go by the company's claims, understand the reality

From smartphones to cloud storage, the latest features are touted everywhere. But are the catchy words used in advertisements really as reliable as they seem? According to recent reports, this technical jargon is often just a marketing ploy, designed to confuse consumers and encourage them to spend more. Learn how they deceive you...

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'Military-Grade': A false promise of warrior-like durability

Many products, from phone covers to VPN apps, are sold as 'military-grade'. This suggests they can withstand harsh conditions like those faced by the military or that they protect data with state-of-the-art encryption. But in reality, this term is completely meaningless. For example, 'military-grade encryption' is simply AES-128 or 256, the same encryption used in apps like WhatsApp. So next time a cover is advertised as 'military-grade', be wary – it's just a sales tactic!

Gorilla Glass: A marketing trick

In smartphone and tablet advertisements, 'Gorilla Glass' is sold as 'unbreakable' or 'scratch-proof', but in reality, this name is a marketing gimmick. There's no guarantee that it won't get scratched by keys or sand. Remember, glass is glass – if you take a risk without a screen protector, the loss is yours.

'Waterproof': The illusion of complete protection from water

Smartwatches and phones are labeled 'waterproof' and even 'swim-proof', but the truth is, nothing in the world is completely 'waterproof'! The correct term is 'water-resistant', which is measured by an IP rating. A phone with an IP67 rating can withstand being submerged in one meter of water for 30 minutes, but no longer. This rating is often missing in cheaper products. 

Lifetime Licenses: A Deception

In the age of subscriptions, hearing "lifetime license" makes you think that you pay once and the app is yours forever. But "lifetime" refers to the lifespan of the software, not the user's! If the company shuts down or a new version is released, your license becomes useless. This has happened before, with several companies revoking old licenses after a change of ownership.